I am delighted to announce the launch of the Newark & District Dementia Action Alliance (DAA).

As many of you may be aware, I have established a Newark & District DAA run by local volunteers and organisations with the dual aim of raising awareness of dementia and making the town more dementia friendly.

The project involves 3 main steps:


To link up with local businesses and get as many frontline staff as possible to become ‘Dementia Friends’. The Dementia Friends programme involves completing a short information session learning about the fundamentals of dementia and making a commitment (big or small) to improving the lives of people with dementia. My staff and I became Dementia Friends at the start of this year and two members of my team have completed further training to become Dementia Champions.

Dementia friend training


To encourage businesses to submit an action plan to our Dementia Action Alliance, outlining the small changes they will make to ensure that their business is dementia friendly. These steps may be as simple as ensuring all of their staff are dementia friends and/or making aesthetic changes to their premises.

Newark Business Club


To listen to and work with local people affected by dementia in order to understand how we can improve the quality of their lives. In Newark we are fortunate to have several established groups which support individuals with dementia and their carers, but better signposting is needed to ensure that people are aware of the support they can receive.

The link to the Newark & District page on the Dementia Action Alliance can be found here: http://www.dementiaaction.org.uk/local_alliances/13204_newark_and_district_dementia_action_alliance and my office’s action plan can be viewed here: http://www.dementiaaction.org.uk/members_and_action_plans/4242-robert_jenrick_mp

I have been overwhelmed by the number of people who have registered their interest in this project and look forward to working with as many of you as possible. Please do get in touch with me if you would like to contribute to the project.

Together, we can create a more understanding, caring community and improve the lives of people affected by dementia.
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